Part Time Diploma in Digital Marketing in Singapore
Addison Institute’s part time diploma in digital marketing is tailored for working adults, career switchers, and entrepreneurs in Singapore. Conducted every Sunday from 2:00 pm to 6:00 pm, the weekend format allows you to upskill without affecting weekday commitments. With an industry-relevant curriculum, the programme blends theory and practice — covering SEO, social media, analytics, and strategy — to prepare you for real-world marketing challenges.
Why Choose Addison Institute’s Digital Marketing Diploma?
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Flexible digital marketing weekend course to suit busy schedules
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Affordable monthly instalments making this part time digital marketing course accessible to many
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Monthly intakes allow learners to start the diploma course in digital marketing any time of the year
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Curriculum emphasises in-demand digital skills including SEO basics, paid advertising (SEM), social media marketing, web UX, and analytics
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Clear career progression pathways to advanced diplomas and degrees in digital marketing
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Recognised as one of Singapore’s leading vocational courses for digital skills development
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Opportunity to stack your learning with Addison’s specialised WSQ courses for focused skill-building
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Trusted by Singaporean professionals and business owners for career-growth and skills upgrading
Addison Institute stands out with hands-on workshops, practical projects, and personalised support, making its professional diploma in digital marketing engaging and career-focused.
Course Overview
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Duration: 12 months (1 year)
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Intake: Monthly, year-round
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Format: Part-time weekend classes in Singapore
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Delivery: Interactive, in-person workshops complemented by online resources
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Assessment: Mixture of written exams, assignments, and project work
You’ll learn key skills such as:
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Search engine optimisation (SEO) fundamentals and on-page optimisation
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Social media marketing strategies and execution
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Paid advertising including SEM and social media ads
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Creating compelling content suited for multiple digital platforms
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Digital analytics to track performance and ROI
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Email marketing and customer relationship management (CRM)
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How to develop a comprehensive digital marketing strategy
By completing these modules, learners gain practical expertise and graduate equipped with the essential skills to excel in digital marketing roles.
Curriculum Structure
Addison Institute’s part time diploma in digital marketing is designed to build both solid foundations and practical skills. Each module blends theory with hands-on projects, covering everything from consumer behaviour to SEO, content creation, analytics, and strategy. Tailored for working adults and career switchers in Singapore, the curriculum ensures every lesson directly supports employability and long-term career growth.
Entry Requirements
Entry requirements for Addison’s part time digital marketing diploma programme in Singapore include:
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Minimum of 17 years of age.
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Minimally a “C6” grade in the GCE ‘O’ Level Examination English Language or equivalent.
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Minimally 1 ‘C6’ grade in the GCE ‘O’ Level Examination.
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Applicants lacking English proficiency must successfully complete the Addison Institute English Proficiency Placement Test before admission.
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Basic Computer Literacy: Applicants should have basic computer skills, including familiarity with the internet and using software such as Microsoft Office (Word, PowerPoint, Excel).
These requirements ensure learners are prepared with the foundational skills needed for the course and future success in digital marketing roles.
Assessment and Awards
Each subject will be formally assessed through examinations, assignments, and class participation. Students must attend at least 75% of the classes to qualify for the examinations.
Those who successfully complete all module examinations will be awarded the Addison Institute Diploma in Digital Marketing.
Students granted exemptions for modules under Recognition of Prior Learning (RPL) at the time of admission will be required to complete a Term Project in order to graduate.
This change ensures the diploma awarded reflects the correct course and maintains clarity for prospective students.
Fees & Payment Options
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Registration Fee: SGD $150 (Inclusive of ID card and Uniform)
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Course Fee: SGD $3,480 (GST Included)
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Payment Plan: SGD $290/month (12 months)
All prices mentioned above are in Singapore Dollars (SGD).
Addison’s part time diploma in digital marketing is one of the most affordable in Singapore, with transparent fees and flexible instalments.
Who Should Take This Diploma?
Addison Institute’s part time diploma in digital marketing in Singapore is perfect for a wide range of learners seeking practical, career-focused digital skills.
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Working professionals upgrading skills to stay competitive
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Fresh graduates starting careers in marketing
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Mid-career switchers eager to pivot into digital roles
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Entrepreneurs seeking digital growth skills for their business
Designed with flexibility and industry relevance, Addison Institute prepares learners to thrive in Singapore’s fast-evolving digital economy.
Career Outcomes in Singapore’s Digital Marketing Industry
Addison Institute’s part time diploma in digital marketing equips students with in-demand skills for Singapore’s job market. Graduates can step into roles such as:
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Digital Marketing Executive
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Social Media Specialist
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SEO Analyst
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Content Marketer
For progression, learners can advance to Addison’s advanced diploma courses or degree top-ups, ensuring long-term career growth. Recognised across the industry, this diploma produces job-ready graduates prepared to thrive in Singapore’s digital economy.
Flexible Study Options
Addison Institute offers both digital marketing evening courses and weekend diploma formats in Singapore.
But which is better?
It depends on your schedule. Evening classes suit those free after work, while weekend courses provide focused learning on Saturdays and Sundays.
With both options available, Addison lets students choose what fits their lifestyle without compromising quality — a key reason it’s a popular choice for learners in Singapore.
Recognition of Prior Learning (RPL)
Exemptions may be granted to students who show proof of prior learning in certain modules. This is subject to verification and approval by the Academic Board.