Part Time Diploma in Digital Marketing

Addison Institute’s part time diploma in digital marketing is tailored for working adults, career switchers, and entrepreneurs in Singapore. Conducted every Sunday from 2:00 pm to 6:00 pm, the weekend format allows you to upskill without affecting weekday commitments. With an industry-relevant curriculum, the programme blends theory and practice — covering SEO, social media, analytics, and strategy — to prepare you for real-world marketing challenges.

Why Choose Addison Institute’s Digital Marketing Diploma?

Flexible digital marketing weekend course to suit busy schedules
Affordable monthly instalments making this part time digital marketing course accessible to many
Monthly intakes allow learners to start the diploma course in digital marketing any time of the year
Curriculum emphasises in-demand digital skills including SEO basics, paid advertising (SEM), social media marketing, web UX, and analytics
Clear career progression pathways to advanced diplomas and degrees in digital marketing
Recognised as one of Singapore’s leading vocational courses for digital skills development
Opportunity to stack your learning with Addison’s specialised WSQ courses for focused skill-building
Trusted by Singaporean professionals and business owners for career-growth and skills upgrading

Addison Institute stands out with hands-on workshops, practical projects, and personalised support, making its professional diploma in digital marketing engaging and career-focused.

Course Overview

Duration: 12 months (1 year)
Intake: Monthly, year-round
Format: Part-time weekend classes in Singapore
Delivery: Interactive, in-person workshops complemented by online resources
Assessment: Mixture of written exams, assignments, and project work
Payment Plan: SGD $290/month (12 months)

Addison’s part time diploma in digital marketing is one of the most affordable in Singapore, with transparent fees and flexible instalments.

You’ll learn key skills such as:

Search engine optimisation (SEO) fundamentals and on-page optimisation
Social media marketing strategies and execution
Paid advertising including SEM and social media ads
Creating compelling content suited for multiple digital platforms
Digital analytics to track performance and ROI
Email marketing and customer relationship management (CRM)
How to develop a comprehensive digital marketing strategy

By completing these modules, learners gain practical expertise and graduate equipped with the essential skills to excel in digital marketing roles.

Who Should Take This Diploma?

Addison Institute’s part time diploma in digital marketing in Singapore is perfect for a wide range of learners seeking practical, career-focused digital skills.

Working professionals upgrading skills to stay competitive
Fresh graduates starting careers in marketing
Mid-career switchers eager to pivot into digital roles
Entrepreneurs seeking digital growth skills for their business

Designed with flexibility and industry relevance, Addison Institute prepares learners to thrive in Singapore’s fast-evolving digital economy.

Career Outcomes in Singapore’s Digital Marketing Industry

Addison Institute’s part time diploma in digital marketing equips students with in-demand skills for Singapore’s job market. Graduates can step into roles such as:

Digital Marketing Executive
Social Media Specialist
SEO Analyst
Content Marketer

For progression, learners can advance to Addison’s advanced diploma courses or degree top-ups, ensuring long-term career growth. Recognised across the industry, this diploma produces job-ready graduates prepared to thrive in Singapore’s digital economy.

Flexible Study Options

Addison Institute offers digital marketing weekend diploma formats in Singapore.

Frequently asked questions about part time digital marketing diploma in Singapore

What is the best part time diploma in digital marketing in Singapore?

Addison Institute offers one of the best part time diplomas in digital marketing in Singapore, combining flexible schedules, affordable fees, and an industry-relevant curriculum. Students gain practical skills in SEO, social media, and analytics through hands-on workshops, making it a trusted choice for working adults and career switchers.

What digital marketing diploma can I take while working full-time?

Addison Institute currently delivers its digital marketing diploma in Singapore through weekend sessions, held every Sunday from 2:00 pm to 6:00 pm. This schedule gives working adults a consistent learning format without weekday disruption, while still covering essential modules like social media, analytics, and strategy.

Which schools in Singapore offer a 1 year diploma in digital marketing?

Addison Institute is a leading school offering a 1 year diploma in digital marketing in Singapore, structured around Sunday classes from 2:00 pm to 6:00 pm. The 12-month weekend programme combines practical workshops with modules in SEO, paid advertising, content, and analytics.

Which is better: Digital marketing evening course or weekend diploma in Singapore?

Addison Institute offers its digital marketing diploma in Singapore through weekend sessions held every Sunday from 2:00 pm to 6:00 pm. While evening courses are common elsewhere, Addison’s weekend format is tailored for working adults who prefer focused weekly learning without weekday disruption, while still gaining the same comprehensive outcomes.

What is the best diploma in digital marketing for career switchers in Singapore?

Addison Institute offers one of the best digital marketing diplomas in Singapore for career switchers. The weekend format supports busy professionals, while modules in SEO, social media, and analytics provide the job-ready skills needed to pivot into digital careers.

Course Duration

12 Months

Course Intake

Intakes are available every month throughout the year, before the start of a new module.

Entry Requirements

Entry requirements for Addison’s part time digital marketing diploma programme in Singapore include:

Minimum of 16 years of age.
Minimally a “C6” grade in the GCE ‘O’ Level Examination English Language or equivalent.
Minimally 1 ‘C6’ grade in the GCE ‘O’ Level Examination.
Applicants lacking English proficiency must successfully complete the Addison Institute English Proficiency Placement Test before admission.
Basic Computer Literacy: Applicants should have basic computer skills, including familiarity with the internet and using software such as Microsoft Office (Word, PowerPoint, Excel).

These requirements ensure learners are prepared with the foundational skills needed for the course and future success in digital marketing roles.

Recognition of Prior Learning (RPL)

Exemptions may be granted to students who show proof of prior learning in certain modules. This is subject to verification and approval by the Academic Board.

Course Structure

Digital Marketing Fundamentals
Understanding the Digital Consumer
Website Design and User Experience (UX)
Content Creation for Digital Platforms
Social Media Basics
Search Engine Optimisation Basics (SEO)
Email Marketing and CRM
Basics of Paid Advertising (SEM & Social Media)
Digital Analytics and Performance Management
Digital Marketing Strategy and Planning

Addison Institute’s part time diploma in digital marketing is designed to build both solid foundations and practical skills. Each module blends theory with hands-on projects, covering everything from consumer behaviour to SEO, content creation, analytics, and strategy. Tailored for working adults and career switchers in Singapore, the curriculum ensures every lesson directly supports employability and long-term career growth.

Program Synopsis

Digital Marketing Fundamentals

LU1 Evolution of Digital Marketing: Trace the development and milestones of digital marketing
LU2 Significance of Digital in Today’s Era: Understand the history and pivotal role of digital platforms
LU3 Overview of Major Digital Marketing Channels: Differentiate critical channels used in campaigns
LU4 Craft a Preliminary Digital Marketing Strategy: Design and implement a basic digital marketing strategy

Understanding the Digital Consumer

LU1 Digital Consumer Behaviour and Psychology: Evaluate factors influencing behaviours and decisions
LU2 Mapping the Digital Customer Journey: Illustrate customer journey stages from awareness to conversion
LU3 Fundamentals of CRM: Describe core components and benefits of customer relationship management
LU4 Touchpoints and Moments of Truth: Identify critical touchpoints influencing consumer decisions

Website Design and User Experience (UX)

LU1 The Role of a Business Website: Understand the importance of a business website in a digital marketing strategy.
LU2 Elements of Effective Website Design: Apply basic principles to design a user-friendly and aesthetic website.
LU3 Principles of Usability and User-Centric Design: Emphasise the principles of usability and the importance of user-centric design.
LU4 Introduction to UX Testing and Feedback: Initiate basic UX testing and apply user feedback

Content Creation for Digital Platform

LU1 Importance of Content in the Digital Domain: Assess the role of content in driving online engagement and conversions.
LU2 Exploring Different Content Formats: Categorise various content formats and determine their strategic use.
LU3 Web Writing Techniques and Best Practices: Implement web writing techniques to optimise online content readability.
LU4 Foundations of Content Marketing Strategy: Develop a foundational content marketing strategy tailored to target audiences.

Social Media Basics

LU1 Major Social Media Platforms: Investigate functionalities and benefits
LU2 Optimize Social Media Profiles: Execute optimisation techniques
LU3 Crafting Campaign Objectives: Formulate impactful social media campaign goals
LU4 Social Media Etiquette: Adhere to best practices

Search Engine Optimization (SEO) Basics

LU1 How Search Engines Work: Explain the mechanics behind how search engines rank web pages.
LU2 Fundamentals of Keyword Research: Conduct basic keyword research to target desired audiences.
LU3 On-Page SEO Essentials: Apply on-page SEO techniques to enhance web page visibility.
LU4 The Significance of Quality Content in SEO: Underscore the role of quality content in boosting SEO rankings.

Email Marketing and CRM

LU1 The Evolution and Importance of Email Marketing: Gain an understanding of how email marketing has evolved and its current significance in modern businesses.
LU2 Building and Segmenting Email Lists: Construct and segment email lists for tailored marketing communications.
LU3 Crafting Effective Email Campaigns: Compose compelling email campaigns to engage and convert subscribers.
LU4 Basics of CRM and its Role in Email Marketing: Gain an understanding on the integration of email marketing with CRM for enhanced customer relations.

Basics of Paid Advertising (SEM and Social)

LU1 Introduction to Search Engine Marketing (SEM): Define the fundamentals of Search Engine Marketing (SEM).
LU2 Crafting Effective SEM Campaigns: Design SEM campaigns to achieve specific business outcomes.
LU3 Paid Social Advertising Overview: Provide an overview of paid social advertising and its advantages.
LU4 Setting up and Optimising Paid Social Campaigns: Optimise paid social campaigns for maximum return on investment.

Digital Analytics and Performance Measurement

LU1 The Importance of Data in Digital Marketing: Emphasise the significance of data in crafting digital strategies.
LU2 Getting Started with Google Analytics: Navigate Google Analytics to gather essential website and user data.
LU3 Key Performance Metrics in the Digital Domain: Determine the most pertinent digital performance metrics for specific campaign objectives.
LU4 Making Data-Driven Marketing Decisions: Adapt marketing strategies based on data-driven insights.

Digital Marketing Strategy and Planning

LU1 Steps to Create a Comprehensive Digital Marketing Plan: Draft a holistic digital marketing plan with clear objectives and KPIs.
LU2 How to Integrate Various Digital Marketing Channels: Synthesise multiple digital marketing channels into a cohesive strategy for optimal results.
LU3 Recognising and Adapting to Digital Marketing Trends: Anticipate emerging digital marketing trends and adapt strategies for future readiness.
LU4 Future-Proofing Your Digital Marketing Strategy: Propose techniques to ensure the longevity and relevance of a digital marketing strategy amidst evolving technological landscapes.

Assessment and Awards

Each subject will be formally assessed through examinations, assignments, and class participation. Students must attend at least 75% of the classes to qualify for the examinations.

Those who successfully complete all module examinations will be awarded the Addison Institute Diploma in Digital Marketing.

Students granted exemptions for modules under Recognition of Prior Learning (RPL) at the time of admission will be required to complete a Term Project in order to graduate.

Breakdown of Fees

Registration Fee: SGD $150 (Inclusive of ID card and Uniform)
Course Fee: SGD $3,480 (GST Included)
Payment Plan: SGD $290/month (12 months)

All prices mentioned above are in Singapore Dollars (SGD).